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It is amazing the amount of people that contact me, their first question - "How much is it to book you?" or “What’s your best price?”.
My answer is always the same - it depends on what you want, when you want it, where it is and for how long.
My company has a basic pricing structure, but that can never be set in stone and is only meant to be a guideline. For instance, we will discount for charities, provide better prices for smaller events and will sometimes give special offers or discounts. Weddings and all day events will always be a little more expensive due to the amount of additional preparation and work that will be required.
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It is very difficult to put an all encapsulating price on discos. It is like calling a builder and asking them how much will it be to build a house.
We carry a lot of equipment which can cope with anything from a six year olds birthday party with 30 kids playing musical statues, to the likes of massive summer balls with 800+ guests.
Each event requires evaluation including discussions with the client to see, for example:-
- How much audio equipment is required to give adequate levels for the number of guests attending and the type of music being played.
- How much and what type of lighting is required
- Are additional effects such as mood lighting, smoke or haze required.
- Where the venue is.
- How far is it from where we can park our vehicle to where the disco takes place.
- What time does the event start
- What time can we get in to set up
- Are there any other special requirements
These are just a few of the things that a mobile disco provider needs to determine before they can even consider giving a price.
Going back to the Builder analogy, would you trust that builder who you telephoned for the quote to build you your new house, and immediately gives you a ridiculously cheap quote for £50,000 without even establishing the most basic of information – Oh and he wants all the money up front in cash!!!.
This is where the Professional Mobile Disco business is differentiated from what we in the business call the “Sixty Quid Sid”.
The “Sixty Quid Sid” is the guy (or girl) who you ring up and tells you…
“Yep – Sixty Quid mister for your party – oh where is it again” and you can almost be guaranteed of one or more of the following happening:-
1. He will have got a better priced gig for the same night and won’t bother telling you, he just won’t turn up
2. He will turn up in jeans and Adidas T-Shirt, with his Hi-Fi system that he bought from Currys (or any other well-known electrical retailer) and sit them on a table in the corner of the room with his spinning beacon or traffic lights,
3. He will have been stopped by the Police on the way to your gig as his Citroen Saxo with wide wheels and cherry bomb exhaust was seen to be overloaded with his extensive CDR collection (with all his limewire tracks copied to them) – They have confiscated his car as he doesn’t have any business insurance.
4. He will get to the venue, only to find out that they won’t allow him to play because he doesn’t carry and Public Liability Insurance and hasn’t had his Hi-Fi PAT Tested.
5. You realise half an hour into the night that your guests actually don’t like Hardcore Dance, Electro and DubStep and that bit of Acid House that he played for your first dance didn’t really work too well.
6. His Hi_fi System blows up whilst pumping a massive 10 Watts of Hardcore House through it in the middle of the night. After discovering the venue haven’t got a spare one, your party comes to an abrupt end.
7. Granny and all your other older relatives decides they are leaving at 9pm as they can’t cope with all the “Boom, Boom” music and you end up with six people sitting around the dance floor with tissues stuck in their ears.
8. Don’t worry though, even if the DJ does turn up, you will always be able to find him to deal with your issues. He will be propping up the bar on his 5th pint chatting up the bridesmaids.
OK, these things are a bit tongue in cheek and extreme, but be assured they do happen and all too frequently.
Remember, this is your special night and you don’t want anything to spoil it. Like it or not, your DJ and Disco is going to be the main driver on the success of your party, so why take the risk and skimp on it.
The thing that always amazes me is with Weddings. A Bride and Groom think nothing of spending £15,000 on the venue, £5000 on the dress and a £1000 on the cake. When it comes to the entertainment, what do they do – find the cheapest disco in town. Anything over £100.00 is too expensive.
Please, take the same time, care and consideration that you take buying everything else when choosing your entertainment for your very special night and don’t go for the cheapest DJ in town.
Make sure that when you ring up your potential entertainers, that they ask all the questions you would expect to be able to plan your event. Make sure that they have all the licenses, insurance etc. that your venue require, that they know how to dress and conduct themselves at your party and more importantly, they know what time they need to be there. As with anything else, try and get references from past clients and find out how they have performed at previous events at your venue.
You don’t need to spend a fortune. We are more than aware that there are some DJs out there that don’t charge the earth but are very, very good or are trying to establish themselves in the industry. High prices aren’t always a “tell” of a quality disco or service, and conversely low price doesn’t mean you will get you a “Sixty Quid Sid”. Just make sure that you are getting what you expect for your money.
Don’t worry though, like me, there are many companies out there that will provide you with a backup service if you are ever let down by the inimitable “Sixty Quid Sid”. The down side, you will have to pay a premium for this service – usually more than you would have paid for a reliable company in the first place.
So, to sum up, I would like to give you a checklist to use when enquiring about the entertainment for your night:-
1. Generally is his/her attitude professional and friendly on the first contact
2. Do they fully understand your needs and importantly ask all the relevant questions before giving you a price, including:-
- venue details (location accessibility, licensing requirements etc)
- start and end times
- number of guests
- Any additional effects required
- Music tastes
- Guest age ranges
3. Are they prepared to come and meet you to discuss your needs in more detail
4. Do they have all the required licenses and insurance including:
- All Equipment holds a current PAT Test Certificate for Electrical Safety
- They hold adequate Public Liability Insurance typically anything from £1 million to £10 million
- They have a current ProDub Certificate which allows them to copy music from where they downloaded it to any other media such as CD, another hard drive, SD Card etc.
- Business Vehicle Insurance.
5. Do they have REAL feedback from past event or past clients that you can contact to get feedback from.
6. Have the venue used/seen them before and are able to provide any feedback
7. Do they offer to send a contract or confirmation of booking
8. Do they have a website where you can see pictures of previous events and see full details of their business. A website can be a very good indicator of how professional the company is in terms of whether they actually have one, what it looks like and what their business comprises. If a company doesn’t take care about their own online presence, how sure can you be that they will show the same care and attention to your event.
9. Are they a member of any recognised DJ Association or body.
This is only a basic checklist, and of course you have to use your own discretion when booking your DJ. We are always happy to advise, even if you are not considering booking us.
In closing, have a look at this website for your typical “Sixty Quid Sid”. OK, it is a wind-up, but will hopefully give you an insight into what NOT to look for when booking your DJ.
Please leave us comments as well as your disco nightmares and successes.
http://www.cheapdisco.com/